From back-of-house training to educate your staff on premium Norwegian Seafood to front-of-house materials that proudly call attention to the origin of the seafood you are serving, we offer robust programs to help seafood sales success.
Norway is one of consumers’ most trusted sources for seafood is Norway, with 38% agreeing that origin matters, especially when it comes to the quality of the products they are purchasing1.
Consumers believe that the cold, less-polluted waters and climate of Norway lead to better-tasting seafood. So it’s no wonder worldwide preference for purchasing Norwegian fish/seafood instead of other fish/species rose from 47% to 50% in 20152.
Be sure to drive check averages by letting your customers know that you serve premium seafood from the cold, clear waters of Norway.
To find out more regarding custom support that can be provided to you along with a case study of a past program, please contact us.
- Datassential, Salmon + Sushi Consumer Usage, Habits and Preferences (proprietary operator research), 2015
- TNS Gallup and global partners, Seafood Consumer Insight Survey (proprietary consumer research), 2015