A rough climate, an unforgiving nature and a brutally cold sea. The harsh conditions that make Norway an inhospitable place for humans, make it perfect for seafood. Which is why, for thousands of years, the hardy Norwegians who settled in this tough landscape have made fishing their livelihood.
This deep connection that Norwegian people have with the sea has driven Norway to become a world leader in sustainable fishing. They know it’s only when the fish are thriving that the people can thrive. They truly know the importance of protecting the valuable resource of the sea for future generations to come.